August 27, 2008 40 Comments

What are Some Social Media Marketing Best Practices

Mitch Joel over at Six Pixels of Separation is asking for best practices for social media marketing. I’m going to turn it around and ask YOU to answer Mitch. If you’re doing interesting social media stuff, specifically that you have some best practices for social media marketing, I think you should do the following:

  1. Blog it.
  2. Link to Mitch’s blog
  3. Tag it “social media marketing best practices”
  4. And then tag someone else with the meme.

A best practice from me:

Learn how to listen. Simple, I know. But it’s a best practice. Here are five tools I use for listening, and here’s my take on listening to Twitter.

So, go write a blog post for Mitch, and tag a few friends.

Here’s who I’m going to tag:
Jeremiah Owyang (who’s in my town partying while I’m writing this), Sean Bohan (who brought me back my suitcase), Micah Baldwin (who it was fun to see at Gnomedex), Liz Strauss (who is fun to see everywhere), and Paisano (who fills my inbox with free research).

Have at, and don’t forget to link to Mitch, and then tag other folks. (And if I didn’t tag you, feel free to write your own post and tag others.)

These posts are made for sharing. Feel free to repost all or portions of this (as long as it’s not for profit). If you do post it, please make sure you kindly link back to [chrisbrogan.com] and give me credit. Thanks!

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  • http://www.kylelacy.com Kyle Lacy

    Another great post Chris.
    Most important thing in our social media nerd world: Learn how to listen. We all have our egocentric side but when we left it fall… that is when the magic happens. :)

  • http://www.kylelacy.com Kyle Lacy

    Another great post Chris.
    Most important thing in our social media nerd world: Learn how to listen. We all have our egocentric side but when we left it fall… that is when the magic happens. :)

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  • http://www.twistimage.com/blog Mitch Joel – Twist Image

    Thanks for Blogging about this Chris. I’m hopeful people will pick-up this challenge, Blog and link. I’d love for this to be a very organic and flowing project… one with legs.

    Listening is – without a doubt – an amazing place to start and a great best practice.

  • http://www.twistimage.com/blog Mitch Joel – Twist Image

    Thanks for Blogging about this Chris. I’m hopeful people will pick-up this challenge, Blog and link. I’d love for this to be a very organic and flowing project… one with legs.

    Listening is – without a doubt – an amazing place to start and a great best practice.

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  • http://technologymadefriendly.blogspot.com/ david gandrud

    Just Do It. (Sorry Nike…my royalty check will be in the mail) I have found that spending a few minutes (30) in the morning and then again in the afternoon is well worth the effort. I am a newbie to Social Media (in the sense of posting, engaging, etc…) and it is paying off. I have leveraged interviews and been able to source great feedback.

  • http://technologymadefriendly.blogspot.com/ david gandrud

    Just Do It. (Sorry Nike…my royalty check will be in the mail) I have found that spending a few minutes (30) in the morning and then again in the afternoon is well worth the effort. I am a newbie to Social Media (in the sense of posting, engaging, etc…) and it is paying off. I have leveraged interviews and been able to source great feedback.

  • http://everythingcu.wordpress.com Morriss Partee

    One thing for all social media marketers to keep in mind is to make sure that everything links to everything else. You never now where or what of your many social media efforts is going to connect with someone, so make sure that you are giving them the links to go where you want them to go. Make sure your Flickr photos link back to your blog, that your Twitter profile has a link back to your main site, etc.

  • http://everythingcu.wordpress.com Morriss Partee

    One thing for all social media marketers to keep in mind is to make sure that everything links to everything else. You never now where or what of your many social media efforts is going to connect with someone, so make sure that you are giving them the links to go where you want them to go. Make sure your Flickr photos link back to your blog, that your Twitter profile has a link back to your main site, etc.

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  • http://www.seanbohan.com Sean Bohan

    For some reason my trackback is hosed… here is my response:

    http://www.seanbohan.com/2008/08/28/social-media-best-practices/

  • http://www.seanbohan.com Sean Bohan

    For some reason my trackback is hosed… here is my response:

    http://www.seanbohan.com/2008/08/28/social-media-best-practices/

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  • http://www.ribeezie.com/ribeezie/2008/08/social-media-be.html Ricardo Bueno

    @Chris: you said: “we tend to rush right into the “speaking” side of the toolbox without giving much thought to the “listening” part.” — Five Tools I Use for Listening

    I couldn’t agree with you more! BUT, I have to argue that listening is only half the equation :-P

    Brands, exceptional brands, take the time to “respond.” They take the conversation to a higher level… They engage with their customer and deliver a brand experience beyond the basic product offering…

    Thoughts?

  • http://www.ribeezie.com/ribeezie/2008/08/social-media-be.html Ricardo Bueno

    @Chris: you said: “we tend to rush right into the “speaking” side of the toolbox without giving much thought to the “listening” part.” — Five Tools I Use for Listening

    I couldn’t agree with you more! BUT, I have to argue that listening is only half the equation :-P

    Brands, exceptional brands, take the time to “respond.” They take the conversation to a higher level… They engage with their customer and deliver a brand experience beyond the basic product offering…

    Thoughts?

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    … Good Practice … i’ll try this …

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    … Good Practice … i’ll try this …

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  • http://www.sikisizle.in SikiÅŸ izle

    ty Chris

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  • http://www.savetubevideo.com youtube downloader

    Thanks for Blogging about this Chris. I’m hopeful people will pick-up this challenge, Blog and link. I’d love for this to be a very organic and flowing project… one with legs.

  • http://www.savetubevideo.com youtube downloader

    Thanks for Blogging about this Chris. I’m hopeful people will pick-up this challenge, Blog and link. I’d love for this to be a very organic and flowing project… one with legs.