What Human Business And the Social Web Are About

October 12, 2009 · Comments

hugs I want to share my take on how human business works, and what the social web is all about. When I talk about these things, they might not line up with what you’ve thought about, but that’s okay. We see things differently. To me, this is a large tapestry and we’re weaving the fabric of new stories together a little at a time. It’s okay if you don’t see it this way yet. I just want to share my perspective, if only to give you a fuzzy squint into what I believe is here, and what I think is coming with all this. Your thoughts and additions to this are welcome. Or this might not resonate at all. I’m open to your ideas, either way.

Relationships Matter

Human business resets the core building block from “customer” to “relationship.” We accept that “relationship” includes non-customers, prospects, customers, customers who are leaving, former customers, potential reclaimed customers (to name a few).

Business Structures Matter

Human business recognizes that businesses and their practices are porous and more like fabric than like a machine. We accept that good ideas come from outside the company, too. We accept that our employees and other relationships have lives outside the company, and that our business is actually a bunch of clusters that form, dissolve, and form again, instead of some kind of rigid tree structure.

Small Powerful Networks Matter

The social web gives us a new dialtone, a new TV station, a new newspaper, a new magazine, and we all have one. We are all voices waiting to be heard, and all businesses must now think about a customer base that broadcasts, that networks, that voices its opinions loudly, in the open, and with rapid-paced interactions between loosely-joined clusters of like-minded types.

Gatejumping Matters

Human business doesn’t have to follow the traditions that came before it. The social web amplifies different aspects of these businesses. There are different centers of power. In a world where we know Paula Berg from Southwest Airlines, Frank Eliason from Comcast, Jenny Cisney from Kodak, but not the senior team, we have a new kind of power, we have a new hierarchy, a new kind of relationship-centric communications method.

Alternative Economies Matter

These tools help us with awareness, reputation, and trust: currencies that were in such low demand before, but that now seem to be more important than ever. We can buy spots on TV, but no one notices. We can pay for shiny clothes, but we can’t buy a reputation. Trust isn’t something that one picks up at the store. And yet, we can transact a lot of exchanges that use those three things as part of the payment mechanism.

Further Definition

This is not utter chaos. This is a redefinition to better align with organic and social sculptures that make sense to all of us, whether or not we were willing to acknowledge this before. Example: when our old encyclopedias stopped mattering, we wrote our own. Example: when we ask the social web for a hotel, the social web answered back.

This is not a new marketing channel. This is not a new technology. This is not a movement.

It’s more. And yet, it’s so easily misappropriated and malformed and co-opted that it could just as easily be brushed aside. This isn’t the battle of who “gets it” and who doesn’t. It’s the battle to shape these new pathways with the help of these new tools and methods, before some other rigid structure pushes itself in place.

Or, it’s just a bunch of feel-good nobodies tweeting and facebooking.

You say?

Photo credit kalandrakas

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  • katherineburks
    "This is not a new marketing channel. This is not a new technology. This is not a movement...It's more..."

    Chris, my sense is that one aspect of it being more is the incredible potential that resides in the tapestry of relationships that are developing. The stories you and Julien told in Seattle (Biznik event) highlighted this.

    I'm really excited about this. We are living in a time that requires us to step up and evolve. The tapestry becomes richer, more beautiful and resourceful with every 'weaver' that contributes to it from the intention of operating from integrity and building trust.

    Thank you for a such a wonderful and inspiring metaphor!
  • Yes, yes, yes -- fantastic metaphor. Reminiscent of the wonderful song called "Weave" by Rosemary Crow: http://bit.ly/JjTVy.

    We are man-y tex-tures, we are man-y col-ors,
    Each one dif-f’rent from the oth-ers.
    But we are en-twined with one a-noth-er
    In one great tap-es-try….

    REFRAIN:
    Weave, weave, weave us to-geth-er,
    Weave us to-geth-er in u-ni-ty and love,
    Weave, weave, weave us to-geth-er,
    Weave us to-geth-er, to-geth-er in love.

    Sorry for going "Kumbaya" on you (thanks to Sonia Simone for that reference http://bit.ly/rgm4f), but it seemed relevant :-)
  • You can see why it's crazy hard to explain though, right Katherine? But every bit like the hippie movement got coopted, we're in jeopardy of that here. If marketing thinks this is solely theirs, or if the cool kids get all self righteous, it could all crash.
  • William Gibson makes an incredible observation in his novel "Virtual Light" that the speed at which information flows is ruining society's safety valves. No longer can the bohemian, the utopian, others go off and experiment socially. As soon as there is any success, or human interest, corporate steps in a coopts the movement for marketing purposes.

    It's like picking all the fruit before it ripens. You get neither tasty fruit for nourishment, nor seed stock for the next generation.
  • Chris - couldn't agree with you more about this not being a battle of who "gets it" and who doesn't. There's far too much of that type of talk, and it's not helpful.

    The thing that truly matters is the issue of trust. It matters because as Tara Hunt puts it in the Whuffie Factor, the bullhorn is being turned around.

    Ever get on the phone and hear "this call is being recorded for quality assurance purposes"? Well, that's turned around now too. As the "United Breaks Guitars" episode and Joseph Jaffe's latest rant against AMEX turn from side shows into "the way we do things", trust as a currency will become tantamount. You hit this nail on the head in Trust Agents.

    Oh yes, almost forgot: these calls not only get recorded, they are publicly broadcast for the world to see. It's up to those in leadership positions to determine what to do about it.
  • Chris

    The fact that businesses are becoming more responsible in social media I think does seem to create some chaos. Now their actions are plastered everywhere (positive or negative) and their next move is closely watched. The marketing buzz that companies had dictated through PR in a safe environment has not necessarily become unsafe but it has shifted to where companies who are not active in social media are ignoring a conversation and losing trust.

    More and more we are hearing that people view twitter and FB as places to play and no real business is being done. I beg to differ. It brings us back to the days of caring and talking to people like the door to door salesman once did. Showing interest in sports, books, our kids or some interest does not mean that we are playing. Those who do not engage in social media are quickly becoming misinformed. We have become so used to being shouted out in traditional media that some are almost afraid to speak and have a voice.

    As a side note, we can buy shiny clothes and build a reputation for having shiny clothes but yes we cannot buy a reputation on nothing. Good suits can go a long way.

    Suzanne
  • I have yet to learn the good suits rule. I'm just now getting into wearing reasonable shirts and grown-up jeans. It'll take me a while to grow up into suits. : )

    You're right about the shifts and also the way that door-to-door salespeople did what they did. My grandfather sold candy store to store. He did it eye to eye and by telling jokes and remembering people's birthdays.

    To me, that's what this is.
  • That's right, you said that when I saw you speak. My uncle owned a pizzeria that also was the corner store with the outside window to get italian ices and I remember how he knew everyone's name, orders and would help the elderly by having someone deliver their food if they could not come in.

    You have built a reputation on jeans. We have come to expect that and anything else would probably crash twitter. Chris Brogan has has a suit on would be a trending topic. My HS and College days of working in a men's clothing store gave me the love of a suit.
  • ahockley
    I'm with you. Just today I had an experience where I am now working out the details on a substantial sale to someone who I met tangentially as part of a speaking engagement that was not at all related to the core business. By making contacts and developing relationships without any sort of sales motivation, I ended up finding a lead that is resulting in a sale.

    Develop the relationships without any particular goal in mind, and you'll often see that the results will develop over time.
  • Relationships - So many businesses claim to care about relationships but still can't let go of PR speak, not realizing they're already shaping future relationships by doing that.

    Business structure - Love your fabric analogy! It's being woven with threads from all aspects of life: the lives of customers, employees, vendors, executives, etc. Org charts are irrelevant.

    Gatejumpers - Customers are no longer calling to speak to the CEO and risk getting the run-around. Instead, they're seeking out the person who is known to listen and help. Frank Eliason is the perfect example.

    Alternative economy - Whuffie? :)
  • In my mind it's like the entire world of business has had the reset button pushed. You just can't do things the way they've always been done. And it's not because this is a new idea, but because it is what people are expecting.

    Humans want to connect with other humans, and they want to do business with companies they can trust. You could spend millions on an advertising campaign about trust, but it doesn't mean you are going to earn the trust of those who see the spots. They key today is that (some) businesses are now earning the trust of customers by doing trustworthy things, not by buying ads that say they are trustworthy.

    Long-live the trustworthy business and the dedicated people who keep them connected to customers.
  • erikaawakening
    Yeah, I'm still feeling my way along with all this stuff ... I find myself feeling really turned off by marketing speak and not wanting to participate in it ... definitely wanting authentic and relaxed relationships ... yet also wanting to make sure that people take advantage of the powerful transformative coaching that I'm offering ... so I appreciate hearing thoughts from people like you.
  • Nicely put.

    The main difficulty, to me, is the fact that nobody knows how to do this repeatably. There's no formula. A few folks have grabbed the bull's horns and are riding high, thanks to having just the right collection of skills and preferences. But how do the rest of us get a grip on this thing?

    (Note: Chris does a fine job of helping the rest of us understand. But there's still a large gulf for a large percentage of the population. Heck, I routinely work with people who honestly cannot fathom why they'd want to use Twitter, even when they understand how it works.)
  • Repeatability. You're right. That's the machine in our systems talking. McDonalds is repeatable. Small cafes? Not so much. And yet, we need SOME level of persistence. That's probably the biggest stumbler.
  • harleyorion
    Hi Chris,

    Well said - "Human business resets the core building block from “customer” to “relationship.”' Exactly!

    I attended a workshop on SEO this week and there were several people who asked about social media, saying "I'm in B2B - why do I need social media?"

    My reply, and what you said even better in this post, is that a "business" is really just "people" - so there's no reason we can't reach out to each other via the social web. And in many cases, I've found that people who can't easily be reached in conventional ways can be very accessible online (I just DMed back and forth with a CEO based on a Twitter post, someone I'm sure wouldn't have time to answer an email from me or take a phone call).

    Thanks for spreading the word on the real-life relationship building values of these new technologies.
  • The only difference in B2B and B2C are the touchpoints on the way to a sale. I might have to influence more people in B2B, and/or I might have a longer cycle with more buying decision points, but otherwise, people still want to be treated like humans and they still want good content. It's not all that crazy. : )
  • harleyorion
    Exactly. Just wanted to share another recent happening ... I just set up a meeting with a major B2B contact who I connected with via Twitter, which is the third really significant opportunity I've developed using that tool.

    I think the unique value of Twitter is that if you're paying attention you can reach out to someone right at the point when you can be of the most help to them, which is a great way to build relationships.
  • Indeed it may be just a bunch of feel-good nobodies tweeting and facebooking, but they are the do-something somebodies that are shaping the future.

    Well-articulated processing, Chris. I would just add that the concept of trust in all of this can get watered down with the relationship-building focus. Trust is earned, and it takes time to build. It's also easily destroyed. But there's more to positive relationship-building than trust.

    In a speech you gave an example of a guy who bought you and some folks beer somewhere; then you later saw him at several events. Then when you needed a service he provided, you called him. You didn't necessarily establish trust with him, per se, but you connected with him, liked him, spent time with him and established a relationship with him.

    I think to focus on trust alone as the basis for how we conduct business (and life) in a more human, organic way, is failing to factor in all of the other aspects of building relationships that form connections for all sorts of endeavors and collaborations of future possibilities. We can build good, connected, happy and healthy relationships via social media (and many other ways) that don't necessarily establish trust, but they do - on some level - motivate us to want to help one another, work with one another, buy from one another and refer one another. It's just about connecting on some level that makes a positive impact. Trust is just reaching the ultimate level.

    Like my dad always told me, "People buy on emotion and justify with fact." The emotion is the connection. Trust may or may not be a part of it.

    Just my two cents.

    I love how you get me thinking. And I love your philosophy and approach to social media, business, marketing and LIFE - all about relationship building. I'm so on board with that!
  • Very interesting and important points. It's not just about trust. Hmmm. Have to think about which other currencies I'm trading in without thinking about it. I know reciprocity is one, though not necessarily a good one. Cialdini taught me that. THanks, Allison. : )
  • Love all, trust a few.-- William Shakespeare

    My guess is that the "other currencies [you/we] trade in without thinking about it" are some form of love...love for people - helping, connecting, educating, encouraging and sharing. Maybe through different ways of loving people like this, you are building trust, each step of the way increasing the level of trust. If we look at trust as having varying levels, then Shakespeare's trust is the ultimate trust that indeed is rare.
  • lukefrombuzzle
    We are all getting better at explaining the 'shift' that has occurred over the last 5-10 years, but you Chris have a way with words that helps explain this 'shift' better than just about anyone! We talk about the fifth p being personality, and how this is the only way to differentiate and market a business these day...and your article explains how and why! Are we entering an era where HR professionals will get a seat at the big table, or will line management step up and recognise the significance of the human resource...only time will tell!
  • mariannesnow
    I think relationships have always mattered to anyone who likes to get things done. Who you know, who you are connected to, who mentors you has always played a part in business (call it what you will - old boys network, etc, etc). This was (and is) the way deals get signed, promotions get determined, changes get made in big corporations.

    I do believe this new environment allows for a wider playing field for an average user with some smarts. It seems to me that many smaller networks create more opportunities for people to participate and make an impact (that's exciting). I also agree with allisoncds, I think this way of operating redefines the traditional definition of trust. This way of doing business enhances the power of the personal introduction/endorsement (sort of puts it on steroids) and elevates it's value to a sort of currency in this space. I connect with people I know and trust, but I will also use my network of "trust agents" to help me determine my choices. So while I may not know you well, if my friend or a recognized personality, whom I trust, knows you, I will trust you as well. Thus a business person has more touch points to connect with their customers/potential customers both directly and indirectly.
  • You're right about where it impacts the chain the most. I like that. I hadn't thought of it this way exactly. Thank you. : )
  • Chris, isn't this a battle for 'who gets it' and 'who doesn't'?

    Aren't those that 'get it' are the ones "shaping these new pathways with the help of these new tools and methods, before some other rigid structure pushes itself in place"?

    The online social web and its developed tools are creating new marketing channels, right?

    What you have shared in this great post Chris is that the fundamentals of building relationships don't change. The tools are simply additional comms tools to reach people.

    From a closed to an open & transparent channel of communication these new platforms provide, trust is still at the core of making a connection with people.

    History matters (personal, business, scholastic). Rapor matters. Consistency matters. Level of predictability matters. Manners matter. Reliability matters.

    You matter because you are somebody like the 'feel-good nobodies tweeting and facebooking'.
  • But do businesses see it this way? They see a sale or a no-sale, from what I understand (depending on the size and kind of business). I'm saying the time for that has passed. We're into a space where the cycle must be more warmly embraced.
  • The businesses that do embrace the inherent etiquette that has emerged in the real-time social web space, understand how to 'connect' IRT (in real time) with their clients (and potentials) and utilize a robust system of measuring the effectiveness of their connecting campaigns will do well IMHO.

    To help people feel they matter illustrates a higher level of consciousness individually as a business owner or as a collective as a conglomerate. This is displayed through exceptional service and exceptional business practice.

    Not only does it create good-will and genuine connections with people, it creates a virtuous cycle of future business IRT.

    Rackspace cloud made you feel you mattered. Do you think they measured how influential your testimonial was in securing more business?

    That would be interesting Chris.

    Thanks for your reply brother.
  • mancevic
    I say very all very true. I do think that the battle to shape these new pathways with the help of these new tools and methods will be more easily won if more of us actually put it into practice for real clients though. I think alot of people out there are still talking about the theory all the time vs working for real clients or businesses solving real business problems. It's another potentially game changing and wonderful tool that we can use in our toolbox--but I think an interesting byproduct of social is the trend toward waaay more talk and less doing...people need more use it more and talk about it less to actually continue to prove that it works and solidify it as the rigid structure we have now.
  • Well said, sir.
  • richdixon
    "What can I do for you" used to be shorthand for "How much can I get from you without really knowing or caring about you."

    Some folks are still treating it like that, looking for the magic formula or shortcut that'll let them cash in without really connecting.

    Seems to me that if I take the time to form real relationships, other things work out. That's what I find so valuable about your stuff--I almost keep looking for evidence that this is just a smokescreen and I keep finding genuine human connection between you and your tribe. It's a cool thing to watch.
  • I say it's the voice and opinions of a society that doesn't completely subscribe to what they're told anymore.
  • That's pretty sexy, Pete. I like it.
  • lisahickey
    Chris, this post is a WOW. It's -- like everything you write -- a thoughtful, articulate framework for how to see what's happening in the world.

    I find it fascinating that -- months before your book came out -- I had been trying unsuccessfully to get your attention. And I wrote a comment on this blog that asked something like "if I feel ignored by you, can I trust you?" An hour later, we were having lunch together. Over lukewarm chowder, you told me how a business model for social media might work that was so profound, so right for how I was thinking about things at that time that I walked out of lunch, and within 5 minutes started a profitable business that has, quite frankly, changed my life. I never looked back. Since then, I've tried to give back to you by sending you friends, referrals, speaking partners, ideas, insights, but it never seems enough. I simply can't pay you back for all you've done for me.
    So I'll simply say "thank you".
  • Chris, I agree wholeheartedly! The Internet provided us with information at an incredible speed for many years. We have always been social nature by nature. Business is based on creativity and entrepreneurs taking risks. I believe the social web is the natural progression of people and technology allowing us to share and build relationships/business period.
  • Just wanted to stop by and say how good it felt to read this post. The daily grind of having friends, family and people in my physical community (where I live and raise my family) truly struggle to grasp what I do (I'm the founder of www.careerealism.com), takes its toll some days.

    While I've grown a thick skin and take refuge in my virtual community (twitter, blog), I still wonder how to explain most simply what you've outlined above. I remind myself that it just isn't interesting to them...yet. Being ahead of the curve in concepts is exciting and challenging. It's nice to read this and know we are in it together.
  • It's hard to explain simply, but then that's it. I started where I did so that we could muse on it together. Those are lego. You can now build the shape you need. : )
  • katebacon
    Fantastic thoughts...I love the idea of "human businesses" fits with my values around ethics, connection, humanity. It's amazing what people can do together when they are given the opportunity to shine.

    Thanks!

    Kate
  • Chris, I think you are getting to the real kernel of social media "strategy," and something that's been bugging me about social media as a "marketing channel" for some time. This post really resonated with me, and prompted some longer thoughts here: http://budurl.com/7b6q What I think you are getting at, though, is that the marketing department might be the wrong door for social media. All of this adds up to "Act Two" for social media as a strategy, and I'm not sure any of us know the answer to that yet. Thanks for a thoughtful post.
  • This is a common passion that we share. Most of our clients are small to medium sized businesses, event promoters, and professional speakers. A common gauntlet that we face with clients is varying levels of adoption dysfunction. There is a fear barrier of transparent exposure to their customers and competition. Many of them are still of the mindset that ALL of their operations and what their customers perceive to be true value are “trade secrets”. They are not protecting themselves from competition but alienating their prospects, customers and community.

    When businesses realize that engaging their audience through social media is just another dialect of their existing message and values and not a blind date to the prom hopefully the dysfunction can diminish. Thank you for your thought provoking post on what “matters”.
  • "To me, this is a large tapestry and we’re weaving the fabric of new stories together a little at a time."

    I have come to appreciate the many threads that make up the tapestry. I started in social media two years ago this month at Blog World. The act of weaving has provided me the opportunity to learn new things and meet people (real time and online) that I would not have met otherwise.

    The tapestry has also revealed its imperfections where folks who appear to be one way online are not so appealing in real-time. Or they say what they will do but later forget or reveal their true card when push comes to shove.

    The lesson learned is that the social web has many folks tugging on the needle and just be aware that inevitably snags will appear. Hence, I have enjoyed transforming the relationship from the social web to in-person (phone or face-to-face) where ever practical. This provides the space to really find out whether the person is trustworthy.
  • I forget everything. I forget all the time. I read what you wrote and felt it in my belly, because I'm sure that I forget something meaningful every day. It's a curse that goes along with the way I synthesize things, but I'm sure it's not any easier for others to deal with or feel.

    If ever I've forgotten a commitment to you, Carlos, I'm sorry.
  • I look forward to re-connecting with you at BlogWorld.
  • I can't agree more.
  • Brilliant thoughts Chris. A societal shift is occurring all around us and social media is only one manifestation of this new epoch in human culture. Where it will lead is the big question.
  • Nice turn of a subtle, yet profound idea.

    A "customer" is one who has been converted. The focus is on the end QUANTIFIED result.

    The relationship is the process, where the qualitative value is perceived as the quantified. It's not a myopic way of doing business; It's one that honors the value of the spiritual as equal to the financial.

    Are we approaching the turning point? Has it happened?
  • Happening but not evenly distributed. LIke the future. (paraphrasing William Gibson)
  • Great conversation! I always need to boil things down, so it seems to me that education and persistence on the part of reaching out to the skeptics is what's called for. For many, it feels the way I felt when my French teacher put us in a language immersion setting where all communication had to be in French. The speakers made no sense, at first, and I was totally intimidated to speak for fear I would screw up. Yet after a few sessions, I began to "hear" and understand more of the phrases being said in French. And by continuing to listen and understand, I eventually gained the confidence to start speaking without waiting to be perfect.

    Someone new to social media feels as though they are in a room with everyone speaking in a language they can't understand. It sounds like noise. But when we learn to "grow ears" (as you called in a great post recently) and learn the tools for pulling out the conversations that are relevant to us, we begin to "hear" and understand. Eventually, we gain enough confidence to participate.

    Seminars and teaching courses for social media need to offer more entry level modules that have REALLY basic step-by-step tools for those who need it. Otherwise, the newbies are like the computer shopper who asks the salesman which computer they need. The computer salesman asks what they want to do with it. The frustrated prospect says "If I knew what I wanted to do with it, I wouldn't need help. I don't know enough to tell you what I want" :-).
  • Know what I'm doing? The opposite. I'm not talking much to the skeptics. I'm working with the dreamers. They're way more fun.

    Not everyone should do this. Someone has to teach them. How bout we appoint you? : )
  • Man, I hope you're right. This is so much more in alignment with the way I want to do business than any other philosophy that I've found. All I can think to do is try to apply it and see what happens.
  • Great Article! I was watching a documentary about the Ben and Jerry's Ice Cream business That demonstated this very point about how human business and releationships matter. It was the relationship with their customers that made them such a trusted an successful brand.
  • I read their book and loved it. You're totally right, of course.
  • I'm really interested in the impact social media will have on the internal structure of organisations. Brands are now being formed online and like you said, it's not always the typical figures that are the faces of brands.

    Where in the early days of social media the companies that stood out were the ones that took a risk and opened a Twitter account or Facebook page, this is about to change. The companies that will stand out are those that reorganise their internal structure to reflect social media.

    We're not talking about hiring a twintern here, but developing structures that are always fluid, organic and sit the customer service rep next to the brand manager one week and next to the web developer the next. The companies that recognise that people are now communicating in different ways so the old business models no longer apply.
  • I totally agree. This is what turns me on, too. I love the internal tools. I love the way that we could make our corporations more porous and more participatory. That's exactly what I think will be sexy in 2010 and soon thereafter.
  • Chris,

    I've heard of so many people who think of social media as either narcissistic or voyeuristic... and that it will some how replace the face-to-face relationship.

    I have tried calmly and patiently to explain to them that it's an _extension_ of real relationships, not a replacement for them.

    But how about this: we come up with a new metaphor?

    Back in the late 90s and early 00s, both Scott McNealy of Sun and Mike Rutgers referred to the Internet (really Web 1.0) as the new "datatone".

    What if we coined a new name for the social dialtone?

    Socialtone?
    Relationshiptone?
    Sharetone?

    It could catch on.

    Bill Petro
    www.billpetro.com
  • It's not a wrong thing to consider, but dialtone is only one modulation of the new stuff. Has to be even more extended. Crazy, eh?
  • Alternative economies are definitely on the rise. There are so many people right now who have lost jobs and are re-examining everything. While this is painful, great things can come of it. Money was to much to so many of us for so long. There is definitely a current building momentum filled with people who are starting to realize what we've let go by the wayside as far as reputation, relationships, integrity, true self fulfillment. While times can be tough, I'm grateful for this new current.
  • katherineburks
    Now don't go getting all sef-fulfilling-prophecy on me, Chris. :-)

    I understand your concern. But if the shift toward transparency, authenticity, and value for trust-based relationship and community is what's expanding, seems like it trumps co-opting. The optimist in me hopes so.
  • I admire the time and effort you put into your blog. I wish I had the same drive .......
  • Great info and well written. Appreciate the steps to follow and will take this to heart. Its worthy as well as very important information. Thanks a bunch for sharing such an informative and interesting post with us. Keep blogging.
  • These articles are greatly appreciated.Very useful and informative blog and every body must visit this blog.Its presented well and nicely written which easy to understand.Looking forward to read such article.Keep up the good works.
  • mmc
    I am also agree with you.I have realise this thing.I would like to say this entire world of business has had pushed button.It is really a great article.Thanks for sharing such an informative article here...
  • Chris, life is a tapestry and social media allows us to weave a new pattern and express ourselves more. This can only be good as creativity is the fuel of life, each and everyone of us in business and in our social life is creative - we can now express it a lot more, embrace it and share with others - no on is alone.
  • I like it Chris! What happens to business matters too. What those humans who business refers to as targets, prospects, consumers, customers, (even complainers) - what they do and don't do about business in the social web, in my opinion is on par to what businesses do. Consumers - specifically us - we don't just receive or ignore a businesses message on the Social Web. We actually do many things with it that the Human Business would be wise to contemplate. We critique it, we share it, we bash it, we continue it, we carry it, we even redefine it.

    That input notwithstanding - I LOVED THE ARTICLE! I tagged it and shared with team/partners. Nicely done. Thanks!
  • Yes Chris.

    To succeed in the social media, it takes human being to go out there and give a personal touch where we can communicate with one another. It's no longer about hearing one way communication, and take it as it is. We all want to hear other people's reviews as well. It makes us feel as though we have made an intelligent decision.
  • This post is really a must bookmarked for me! It’s really good and important information’s am really thankful to u as well as I would like to tell you this is really a good article.
  • Its one of the nice informations which I really like a lot.This is the post which having one of the fabulous advices for the human business owner's.Thanks for the fabulous post.Keep blogging.
  • This one is the blog which I like most,I would like to thanks that master brain who make all this for the readers like me.keep up writing good.Thanks a lot.
  • This post is well written…thanks for the post!!Some great information to be absorbed in this post.Thanks.Keep up the good works.Keep blogging.
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