Interestingly, a lot of people said this about their displeasure at my new logo: “it doesn’t explain what you do.” I really appreciate that mindset, but then again, Starbucks doesn’t sell mermaid princesses. In 50 stunning examples of great redesigns, there are some logos that absolutely explain everything, and several that don’t. So, that’s a choice.
But the question of “what I do” really stopped me, because I think that if I asked you to answer in 1 line what I do, you’d answer differently. There’d be some consensus eventually, but here’s the thing: there’s what I know I do, and what the masses might think I do, and there’s whatever’s in the middle.
What do I do?
What I Do
Let’s start with the easy part. What I do is split into a few buckets right now:
- Marketing consulting – New Marketing Labs
- Media – [chrisbrogan.com] (for now)
- Education – new site (not yet completed)
In my marketing consulting, I work with big companies.
In my media work, I tell stories about human business on [chrisbrogan.com] and other stuff elsewhere, like Third Tribe.
In my education work, I’m going to help people achieve escape velocity.
I’m a business consultant, a writer, an educator, a professional speaker, a marketer.
I’m here to help people build human business, both at the individual and at the super-huge-company scale.
What I Am Not
I am not a social media guru. I am not a Twitter star. I am not here to help people build better websites.
The Letter B
B is the letter after A. It’s not a Type-A personality. It’s Type-B. It’s B-sides. It’s B-line. Whatever. It’s the letter B. That’s also the first letter of my last name. But hey, it can be abstracted.
B.
And Then?
We’ll all see. But what I learned, and what I like, is that this whole thing, throwing up a new logo, is a reminder that people see you as you have been, as they understand you to be, and as you’ve let them remember you.
Ah, branding. Ah, marketing. I learn every day.
Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve online business communications like marketing and PR.
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I think the new logo is very well done. It seems to convey authority with the large b and the red color. I also like the font, it is very modern and clean without the serif. A logo does not always have to show exactly what you do. Take my logo for example, it is a cutout of Northern California. Do I work with the state government? No, I provide document shredding services. But it is relevant to the area I service and memorable to my clients as a unique brand. Bottom-line you have a good logo that will be recognizable regardless of where or how it is used and even if people do not like it I’m sure they will remember it. Even if people hate it at least you got them talking.
I think the new logo is very well done. It seems to convey authority with the large b and the red color. I also like the font, it is very modern and clean without the serif. A logo does not always have to show exactly what you do. Take my logo for example, it is a cutout of Northern California. Do I work with the state government? No, I provide document shredding services. But it is relevant to the area I service and memorable to my clients as a unique brand. Bottom-line you have a good logo that will be recognizable regardless of where or how it is used and even if people do not like it I’m sure they will remember it. Even if people hate it at least you got them talking.