What I Want a Social Media Expert to Know

expertThere are lots of people throwing “social media expert” out there. Hell, I had it as part of my “about” on my blog, but I’ve chosen to just say that I advise people. It’s more accurate, because expertise is fairly darned fleeting out there right now. With that in mind, I’ve been thinking about things I want a so-called expert to know (and I want you to add to this list, or call me out if you disagree):


  • Which department you think your role should fall into.
  • How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.
  • What tasks you’d expect a community manager to perform, and how would you measure them.
  • How you expect a company to engage in “the conversation,” and what processes will go into place to make any of that matter.
  • How to turn blog posts into business leads.
  • How to listen and find where people are talking about you.
  • Ways to report your weekly listening and community work to a very senior level person in a huge company that has about 2 minutes of time to hear your briefing.
  • Know about 100 people in the space who are doing something. The more diverse the profession and location, the better.
  • How to launch and operate a blogger outreach campaign.
  • How to tie other media into social media as an integrated campaign.


  • How to install a blog (pick your software) on a hosted server.
  • How to edit the sidebar to include a widget, or an embed, or anything.
  • How to create, edit, and post at least one other type of media besides text.
  • At least five social network accounts active, including but not limited to: LinkedIn, Yahoo! Groups, Facebook, Twitter, and YouTube.
  • How to find and subscribe to a podcast WITHOUT using iTunes.
  • Five stats worth knowing for any blog/website.
  • How to structure a blog post so that humans and Google like it.

I’m thinking there are probably another 40 things I could add to either list, but instead, I’m going to let YOU. (Ones that I agree with will go up into the main post until we have a pretty decent list.)

And remember, call me out if you disagree. What’s your take on what you expect a social media expert to know?

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com].

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Photo credit, Joe Shlabotnik

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