What PostRank Helps Me Do

PostRank

I use the PostRank WordPress Plugin to tell me which of my posts really took off beyond my site and into social sharing, and which stayed relatively flat. Most recently, the plugin showed me that my post, Storytelling for Business, really traveled far. Specifically, I found it interesting that 23 people bookmarked it in Delicious and 19 sent trackbacks to it, so it was at once a post that people wanted to store to remember later, but also a post that compelled people to write their own ideas and refer back to my post.

See for yourself what the plugin looks like on the back end:

stats from PostRank

This tells me that maybe I should write some more about storytelling. I already have a plan to do a teleseminar on 501 Mission Place about storytelling for nonprofits, but I might do something different for [chrisbrogan.com], as well.

The Cool Part

When you mouseover the number to the right, you see how many comments the post received, whether it was shared on Digg, on Twitter, bookmarked on Delicious, etc. Immediately, you get a much better sense of what your readers are doing with your posts, and this, in turn, gives you a sense of how to measure some of the social impact of your post. If more people bookmarked it, but there weren’t many comments, they thought of it as a resource. If many people sent trackbacks, they saw something they wanted to expound upon on their own blogs. If there’s no engagement all the way around, then, perhaps you’ve made a clunker. Lord knows I do, sometimes.

This isn’t a paid endorsement or anything. I just like the tool, and thought you’d want to check it out.

PostRank for WordPress

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

  • http://www.ricardobueno.com Ricardo Bueno

    I’ve only just recently started using PostRank Analytics. Love the analytics they provide you with (the way they measure “Engagement”). Totally interesting how people are sharing content beyond the RT and/or comment on your blog. It’s also a great way for me to look at what type of content is resonating most with people.

  • http://www.santarosateencounseling.com Uriah Guilford

    Hi Chris. I wanted say thanks for all your great info. I just graduated from WordPress .com to a hosted .org site and I am excited to try this plugin. I am enjoying your Social Media 101 book from Audible and I also purchased the Studiopress Pro Plus package through your site. Much thanks! :)

  • http://www.flurrycreations.com/theblog John Bergquist

    Chris, The Editorial Calendar plugin you highlighted revolutionized my blogging schedule. I have a popularity plugin for WP but this looks much more helpful. And yes you should write more about story regardless of popularity. It is just good stuff! Thanks for sharing.

  • http://www.netwitsthinktank.com frank barry

    i love postrank. i’ve been using the website for some time now (i even paid for the personal version just to see what it would offer me). the information about how well a post does is super interesting and valuable because, just as you point out, it gives you an idea of how well a post is doing in many dimensions (comments, links, tweets, diggs, etc.

    oh, and the site pulls together google analytics traffic and RSS opens/views so you get all the traffic and social stats you’d want in one place.

    If they could add something that tracks “conversion” (i.e. RSS subscriptions that happened from a particular post) we’d have it all in one place :)

  • http://mydarabell.com/ Dara Bell

    Makes sense is an interesting topic and zeitgist with Keith Ferazzi releasing a book on the topic.

    Dara

  • http://www.danieldecker.net Daniel Decker

    I use it too and love it. Especially like how it measures ENGAGEMENT versus just traffic. Engagement is where it’s at.

  • http://www.webemphasis.com/T-Shirt-Website-Design T-Shirt Website Design

    I love wordpress, my wordpress blog is shrutisrivastav.

  • http://game-changer.net Jorge Barba

    It’s an invaluable tool no doubt. Their Top Posts widget for the sidebar is great too as it lets visitors know what your top posts are, plus it also has search functionality.

  • http://ClimbingEveryMountain.com Mary E. Ulrich

    Okay, I’m sold. But how do I add “PostRank” to my blog? Does this compliment GoogleAnalytics? Thanks.

    • http://chrisbrogan.com Chris Brogan

      The plugin works, if you’re using WordPress. If not, then you might need some help.

      • http://ClimbingEveryMountain.com Mary E. Ulrich

        I do use WordPress. I just don’t have a clue on what to do to install the plugin.

      • http://ClimbingEveryMountain.com Mary E. Ulrich

        I do use WordPress. I just don’t have a clue on what to do to install the plugin.

      • http://ClimbingEveryMountain.com Mary E. Ulrich

        I do use WordPress. I just don’t have a clue on what to do to install the plugin.

  • http://ClimbingEveryMountain.com Mary E. Ulrich

    Okay, I’m sold. But how do I add “PostRank” to my blog? Does this compliment GoogleAnalytics? Thanks.

  • http://scrapsofmygeeklife.com scrappinmichele

    I have postrank installed and I have for quite some time, but I didn’t fully understand what the numbers were telling me. I knew that higher was better, but not sure why. Mostly because I never took the time to find out. Thanks for explaining!

    I also like the dashboard graph. The one that shows you how much of your conversations are happening on your blog and off your blog.

  • http://scrapsofmygeeklife.com scrappinmichele

    awesome idea. Thanks!

  • Pingback: Quora

  • http://ocbizblog.com SteveAverill

    I had it for awhile but took it out and I honestly can’t remember why i did that. This is a timely reminder as I’m trying to be way more strategic about what I’m writing about so thanks for reminder. I’m gonna put it back in.

  • http://ocbizblog.com SteveAverill

    I had it for awhile but took it out and I honestly can’t remember why i did that. This is a timely reminder as I’m trying to be way more strategic about what I’m writing about so thanks for reminder. I’m gonna put it back in.

  • Pingback: Improve Your Influence

  • Anonymous

    Chris

    Thanks for the continual stream of interesting comment and good advice. Just installed PostRank on my site and appreciate the help with improving my own blogging efforts.
    John

  • Anonymous

    Chris

    Thanks for the continual stream of interesting comment and good advice. Just installed PostRank on my site and appreciate the help with improving my own blogging efforts.
    John

  • http://joyfulmothering.net Christin

    Thank you for sharing about this plugin. Never heard of it before, but it is something I really need to help me out.

  • http://joyfulmothering.net Christin

    Thank you for sharing about this plugin. Never heard of it before, but it is something I really need to help me out.

  • http://joyfulmothering.net Christin

    Thank you for sharing about this plugin. Never heard of it before, but it is something I really need to help me out.

  • Pingback: 5 Things I Learned After My First Year Blogging | Komail Mithani

  • Anonymous

    Its very informative at the same time you are sharing such a nice plugin.. Its really helpful for me..
    University Canada

  • http://swisscheapwatches.com swiss watch

    I love this plug!!

  • http://www.callummahoney.com Callum Mahoney

    Thanks Chris. I added PostRank to my blog the other day after reading this. DO the numbers actually mean anything, or is it more about sharing? And if they do mean anything is it relative or is there a number we should target?

    Thanks,
    Callum

  • Pingback: Affiliate Marketing, Facebook, New Projects

  • http://www.stevescottsite.com Steve@Internet Lifestyle

    Postrank is a cool plugin. I like your ideas of using it to target those articles that done a lot better. You’re right it is not only great tool to set and forget, but also great tool for analyzing the ones are done well. And hopefully duplicating in future articles

  • Pingback: 18 Very Helpful Tools That Make You A More Efficient Social Media Publisher | ReviewPro

  • Pingback: 10 Sure Fire Ways to Get 1,000 Blog Subscribers | @PushingSocial

  • http://www.thrillingheroics.com/ Cody McKibben

    Hey Chris, or if anybody else knows… is the PostRank plugin still available anywhere now that Google has acquired them?

    • http://seekeraftertruth.com Faisal Humayun

      Cody I just got a formal email from PostRank Support that the wordpress widgets are going to be permanently defunct.  The metrics were hosted on the PostRank servers, and these servers are going off-line.
      Best to look for alternatives, though none appear nearly as refined as PostRank had been.