November 24, 2008 223 Comments

Who Cares Advertising

America's FavoriteNumber 1

Pop Quiz: Who cares?

If you’re buying Steak-Um, you’re buying it because you want to eat sliced steak product. If you’re buying corned beef in a can (and really, who isn’t?), you want to eat corned beef.

Does that “Favorite” or “#1″ really make us buy it? Do we make any judgments beyond name brand, price, packaging?

Please, if you’re in the world of advertising, think about removing your superfluous words and claims. Think about what we’re thinking when we look at your package.

In fact, let me ask YOU: what would you want those packages to say, besides what’s in them?

Related posts:

  1. The Way I Wish Advertising Worked
  2. The Old Advertising Merry Go Round
  3. Viral Advertising- How It Will Really Work
  4. Who cares? So What?
  5. Who Cares

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  • http://www.kellycotiaux.com LadyOTrout

    How about #1 selection of lips and a$$holes, and anything else that you sweep of the floor.

    Others knows as: Vienna Sausage, Scrapple, Creton, etc.

  • Pingback: Another Way to Look at Cutting the Fat « Erin McMahon: Possibly Related Posts

  • Bongoramsey

    Sales of Spam (the gelatinous canned pork/sugar product) are w-a-a-a-a-y up. Read about it at http://blogs.citypages.com/blotter/2008/11/spam_isnt_so_ba.php
    If you have time, follow the link to the NY Times article that this page cites. Interesting story about the popularity of canned meat.

  • Bongoramsey

    Sales of Spam (the gelatinous canned pork/sugar product) are w-a-a-a-a-y up. Read about it at http://blogs.citypages.com/blotter/2008/11/spam_isnt_so_ba.php
    If you have time, follow the link to the NY Times article that this page cites. Interesting story about the popularity of canned meat.

  • Bongoramsey

    Sales of Spam (the gelatinous canned pork/sugar product) are w-a-a-a-a-y up. Read about it at http://blogs.citypages.com/blotter/2008/11/spam_isnt_so_ba.php
    If you have time, follow the link to the NY Times article that this page cites. Interesting story about the popularity of canned meat.

  • Bongoramsey

    Sales of Spam (the gelatinous canned pork/sugar product) are w-a-a-a-a-y up. Read about it at http://blogs.citypages.com/blotter/2008/11/spam_isnt_so_ba.php
    If you have time, follow the link to the NY Times article that this page cites. Interesting story about the popularity of canned meat.

  • http://karimgargum.com Karim

    This all part and parcel of the legacy world we live in. So many systems put in place decades ago are totally irrelevant to our lives, choices, needs today, but yet they persist.

  • http://karimgargum.com Karim

    This all part and parcel of the legacy world we live in. So many systems put in place decades ago are totally irrelevant to our lives, choices, needs today, but yet they persist.

  • http://karimgargum.com Karim

    This all part and parcel of the legacy world we live in. So many systems put in place decades ago are totally irrelevant to our lives, choices, needs today, but yet they persist.

  • http://karimgargum.com Karim

    This all part and parcel of the legacy world we live in. So many systems put in place decades ago are totally irrelevant to our lives, choices, needs today, but yet they persist.

  • http://www.copyblogger.com/social-media-change/ Brian Clark

    Social proof… and in this case, if you’re the sales leader in a commodity market like this, that’s about the absolute best thing you can say.

    If you’re *not* the sales leader and make that specific claim, the FTC will come pay you a visit. :-)

  • http://www.copyblogger.com/social-media-change/ Brian Clark

    Social proof… and in this case, if you’re the sales leader in a commodity market like this, that’s about the absolute best thing you can say.

    If you’re *not* the sales leader and make that specific claim, the FTC will come pay you a visit. :-)

  • http://www.copyblogger.com/social-media-change/ Brian Clark

    Social proof… and in this case, if you’re the sales leader in a commodity market like this, that’s about the absolute best thing you can say.

    If you’re *not* the sales leader and make that specific claim, the FTC will come pay you a visit. :-)

  • http://www.VibrantHealthyU.com Angie

    I’m a visual person. I didn’t even notice the #1 on the pkg till I read your post. A photo speaks a thousand words for me. The steak-umms photo made me hungry, and I wondered if I had any in the freezer; but the corned beef made me want to gag. People don’t read anymore… take better pics!

  • http://www.VibrantHealthyU.com Angie

    I’m a visual person. I didn’t even notice the #1 on the pkg till I read your post. A photo speaks a thousand words for me. The steak-umms photo made me hungry, and I wondered if I had any in the freezer; but the corned beef made me want to gag. People don’t read anymore… take better pics!

  • http://www.VibrantHealthyU.com Angie

    I’m a visual person. I didn’t even notice the #1 on the pkg till I read your post. A photo speaks a thousand words for me. The steak-umms photo made me hungry, and I wondered if I had any in the freezer; but the corned beef made me want to gag. People don’t read anymore… take better pics!

  • http://www.VibrantHealthyU.com Angie

    I’m a visual person. I didn’t even notice the #1 on the pkg till I read your post. A photo speaks a thousand words for me. The steak-umms photo made me hungry, and I wondered if I had any in the freezer; but the corned beef made me want to gag. People don’t read anymore… take better pics!

  • http://www.dogwalkblog.com Rufus

    @Angie no words on your comment, just a photo.
    http://rufus.posterous.com/high-paw

  • http://www.dogwalkblog.com Rufus

    @Angie no words on your comment, just a photo.
    http://rufus.posterous.com/high-paw

  • http://www.dogwalkblog.com Rufus

    @Angie no words on your comment, just a photo.
    http://rufus.posterous.com/high-paw

  • http://www.mattsnod.com Matthew Snodgrass

    Seriously, man. You hit the nail on the head. I’m sure you’ve developed that brain filter that doesn’t even see these words and phrases anymore? Like the learned ability to view Web pages without even digesting the banner ads. Oops, did I say that?

  • http://www.mattsnod.com Matthew Snodgrass

    Seriously, man. You hit the nail on the head. I’m sure you’ve developed that brain filter that doesn’t even see these words and phrases anymore? Like the learned ability to view Web pages without even digesting the banner ads. Oops, did I say that?

  • http://www.mattsnod.com Matthew Snodgrass

    Seriously, man. You hit the nail on the head. I’m sure you’ve developed that brain filter that doesn’t even see these words and phrases anymore? Like the learned ability to view Web pages without even digesting the banner ads. Oops, did I say that?

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