Writing Email That Gets Answered

mail Writing email seems to be a recurring topic of mine. I receive about 400 messages a day at present, and most of these require an answer. There are mails that get a faster response, and some that take days. Here’s the difference, plus a few more ideas.

One Decision Per Email

It seems counter to cutting down on email to ask you to limit the decisions required in a message to one per email, but I’ve seen it have the opposite effect. Think about choosing to go out to eat: if the first message is, “what day is good for you?”, the second message is, “what type of food do you like?”, and the third message is, “should we invite Jay, even though he laughs a lot and makes it hard to concentrate?”, you’ll see my point. These three questions all have a certain level of decision making to them. The mail on which day (better solved by a phone call) is different from the mail on what type of food, and both are different than whether or not to invite Jay (also probably better solved by a phone call).

Don’t Ever Say “Quick Question.”

I say this because what almost inevitably follows are five to nine paragraphs explaining WHY the question will be asked. It’s as if there’s lots of context needed. It’s almost always not. I’ve written complete strangers and used under 200 words to convey my needs and interests. In fact, I do that often.

Here’s a quick question:

From: Chris Brogan
To: You
Subject: Will you register for PodCamp Boston 3?

I’d like for you to register for PodCamp Boston3. It takes place July 19th-20th at the Harvard Medical School. I feel it will be the most powerful and transformative experience you’ve had with media in a long time.

Please consider it: http://podcampboston3.eventbrite.com
Main PodCamp Boston site: http://podcampboston.org
Let me know if you have any questions,

–Chris…

Your Signature File

I’m in between signature files. When I rebuilt my hard drive, my tools for writing a signature with formatting seem to have broken. So, I’m using a plain text one at present. Let’s just say I’m looking at all of your signature files closely.

Good: ways to contact you online and off (never presume your email address is obvious, especially if your email has been forwarded by others).
Good: very brief descriptor of your title and company (if it’s a business email).
Good: link to your primary blog or website
Bad: all kinds of marketing at the bottom
Bad: links to every social network where you belong

That’s my opinion, but if you want to form your own, pay attention to signature files over the next several days. See what you pay attention to, and what gets overlooked.

Following Up

With the volume of email I receive, some messages get overlooked for a duration of time. Some people follow up perfectly, and others do something that will nearly guarantee that I don’t respond to the second email as well. Here’s what’s useful in a follow-up message:

  • Brevity. I probably know I haven’t responded to you, but your message might not be top of mind. Just seeing your name and the words “following up” in the body of the message over a forwarded copy of the last one you sent me will usually jar me into action.
  • Simple summary. Maybe your last email was huge and had lots of requirements to it. If you sum these into a few short sentences, it might get me to complete the work.
  • Reminder of deadlines. Lots of us work on all kinds of things at the same time. My job alone is challenging, so when you’ve asked me for help with an interview or the like, a little reminder of when you need it (especially if I get two days or three days before the deadline) usually can get me back on track.

Not Just Me

With more and more people overwhelmed, I’m not writing these suggestions and advice to help myself, except insofar as I’m saying that I have the same problems as other people. You might see some advice in here that you wish others would do on YOUR behalf. If so, great. Feel free to forward a link to your friends who need to follow this advice the most, with a loving and courteous message before the link, naturally.

What About You?

What are your ideas for how to improve the state of your inbox? How might you convince people to write emails that get answered faster? Where do you want to correct me?

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.

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Photo Credit, juan23for

Related posts:

  1. Writing More Effective Email
  2. Writing Effective Blog Posts
  3. How Mass Email Works
  4. Buy a Domain for Email or at Least a Gmail Account
  5. Feedburner Rules with New Email Technology

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  • http://www.jmorganmarketing.com jacob morgan

    great post chris, im sure many of use have been guilty of a few of those things. i myself have definitely used “quick question” before i launch into my diatribe :) by the way did you know you have a tiny smiley face on the bottom of your page?

  • http://www.BlackWidowNetwork.com Richard Dale-Mesaros

    Golly heck, lots of comments….

    I see mentions of being respectful and not rude etc with email. I’m sure many folks tend to use email to send a thank you note, but I still firmly believe that a hand-written, well crafted thank you on a card that has a personal image on the front (with perhaps some smiley faces or shiny gold starts sprinkled inside), will BLOW SOMEONE”S SOCKS OFF in comparison to an email. It’s worth the effort.

    Great post, Chris – see you at PODCAMP 3…

    Yours with boundless enthusiasm,

    Richard :)
    Chief Deal Weaver
    http://www.BlackWidowNetwork.com

  • http://www.BlackWidowNetwork.com Richard Dale-Mesaros

    Golly heck, lots of comments….

    I see mentions of being respectful and not rude etc with email. I’m sure many folks tend to use email to send a thank you note, but I still firmly believe that a hand-written, well crafted thank you on a card that has a personal image on the front (with perhaps some smiley faces or shiny gold starts sprinkled inside), will BLOW SOMEONE”S SOCKS OFF in comparison to an email. It’s worth the effort.

    Great post, Chris – see you at PODCAMP 3…

    Yours with boundless enthusiasm,

    Richard :)
    Chief Deal Weaver
    http://www.BlackWidowNetwork.com

  • http://www.writersroundabout.com Rebecca Laffar-Smith

    Fantastic post, Chris! Great pointers.

    I’d also love to add, Don’t Forward Junk! I have a couple of people on my list I’ve considered blocking because despite a polite reminder from time to time they still keep sending me those viral soppy mails. Now days I’ve taken to foldering EVERYTHING by those people and get around to it, usually deleting without even reading a bunch of their stuff, when I’m ready.

    @Erika: You mentioned deleting parts of a threaded conversation with Gmail? How do you do that? I’d love to clean up some of the ramble amongst my gmail messages but I haven’t figured out how to break messages up so I can remove one of the thread and not the entire thing.

  • http://www.writersroundabout.com Rebecca Laffar-Smith

    Fantastic post, Chris! Great pointers.

    I’d also love to add, Don’t Forward Junk! I have a couple of people on my list I’ve considered blocking because despite a polite reminder from time to time they still keep sending me those viral soppy mails. Now days I’ve taken to foldering EVERYTHING by those people and get around to it, usually deleting without even reading a bunch of their stuff, when I’m ready.

    @Erika: You mentioned deleting parts of a threaded conversation with Gmail? How do you do that? I’d love to clean up some of the ramble amongst my gmail messages but I haven’t figured out how to break messages up so I can remove one of the thread and not the entire thing.

  • http://www.chelpixie.com Michelle / chepixie

    I try to keep all emails short and to the point and well organized. If there’s more than one point to make then I use numbered lists. If I’m getting especially long emails in return, I explain how hampering this is to actually responding.

    If someone wants to write a 2 page email asking me for something, that’s fine, as long as they realize that my response isn’t going to be as long. I want to exchange the information NEEDED and then get on with my day.

    Great advice for email writers. I can see a couple of changes I can make myself to make things easier on people that I respond to or email. Thanks!

  • http://www.chelpixie.com Michelle / chepixie

    I try to keep all emails short and to the point and well organized. If there’s more than one point to make then I use numbered lists. If I’m getting especially long emails in return, I explain how hampering this is to actually responding.

    If someone wants to write a 2 page email asking me for something, that’s fine, as long as they realize that my response isn’t going to be as long. I want to exchange the information NEEDED and then get on with my day.

    Great advice for email writers. I can see a couple of changes I can make myself to make things easier on people that I respond to or email. Thanks!

  • http://dulemba.com elizabeth

    How do you handle the problem that email is no longer 100% reliable? Having used several different companies now, with all of them, sometimes emails just disappear into the ether. (And they all say they’ve never heard of this problem or that there’s no way to figure out what’s going on.)
    e

  • http://dulemba.com elizabeth

    How do you handle the problem that email is no longer 100% reliable? Having used several different companies now, with all of them, sometimes emails just disappear into the ether. (And they all say they’ve never heard of this problem or that there’s no way to figure out what’s going on.)
    e

  • http://shaidorsai.wordpress.com/2008/04/03/how-to-use-social-media/ Steve Ellwood

    Have we thought about how we answer?
    I love the site I found through lifehacker:
    five sentences.

    Maybe we should bear that in mind, too.

  • http://shaidorsai.wordpress.com/2008/04/03/how-to-use-social-media/ Steve Ellwood

    Have we thought about how we answer?
    I love the site I found through lifehacker:
    five sentences.

    Maybe we should bear that in mind, too.

  • http://mypartofcolorado.blogspot.com/ paul merrill

    Re: signatures:

    I never add a link to my blog, as links in emails sometimes cause emails to into that client’s spam filter.

  • http://mypartofcolorado.blogspot.com/ paul merrill

    Re: signatures:

    I never add a link to my blog, as links in emails sometimes cause emails to into that client’s spam filter.

  • Karina Mikhli

    Chris,

    As everyone else has pointed out, this was a great article and very useful. I have occasionally had to write longer e-mails for business purposes, mainly to recap a meeting, but generally keep them short. And as someone who used to get hundreds of e-mails a day, many of which I was just cc’d on, relevant subjects are vital.

    To answer your other question, as to how improve the state of your in-box, I have two suggestions:
    1. Get to the bottom of your in-box daily,
    2. and file, file, file.

    I love folders and use them often, both for “follow-up” purposes and for record-keeping.

  • Karina Mikhli

    Chris,

    As everyone else has pointed out, this was a great article and very useful. I have occasionally had to write longer e-mails for business purposes, mainly to recap a meeting, but generally keep them short. And as someone who used to get hundreds of e-mails a day, many of which I was just cc’d on, relevant subjects are vital.

    To answer your other question, as to how improve the state of your in-box, I have two suggestions:
    1. Get to the bottom of your in-box daily,
    2. and file, file, file.

    I love folders and use them often, both for “follow-up” purposes and for record-keeping.

  • http://NewMediaSandbox.com Roland Reinhart

    Regarding emails, I start off with a sentence setting the tone of what action I need done. Then I explain the issue. To close, I restate the necessary action item.

    As for my signature line, I like to use the following:
    Name
    Title
    My Specialties
    Email / Phone
    Connect with me online [custom url]

    That url displays a list of links to my profiles on Linkedin, Facebook, Twitter, blogs, etc. and keeps my signature short and simple.

  • http://NewMediaSandbox.com Roland Reinhart

    Regarding emails, I start off with a sentence setting the tone of what action I need done. Then I explain the issue. To close, I restate the necessary action item.

    As for my signature line, I like to use the following:
    Name
    Title
    My Specialties
    Email / Phone
    Connect with me online [custom url]

    That url displays a list of links to my profiles on Linkedin, Facebook, Twitter, blogs, etc. and keeps my signature short and simple.

  • http://prmeetsmarketing.wordpress.com Csalomonlee

    Intersting topic Chris. From a corporate perspective, I occasionally add some of our RSS feeds in the signature as my emails go to customers and reporters. This way, they can subscribe if they are interested in receiving updates (releases, recent news coverage, and case studies). However, I have to be careful as this can seem like spamming.

    What do you think about the inclusion of RSS feeds when appropriate?

  • http://prmeetsmarketing.wordpress.com Csalomonlee

    Intersting topic Chris. From a corporate perspective, I occasionally add some of our RSS feeds in the signature as my emails go to customers and reporters. This way, they can subscribe if they are interested in receiving updates (releases, recent news coverage, and case studies). However, I have to be careful as this can seem like spamming.

    What do you think about the inclusion of RSS feeds when appropriate?

  • http://www.flipshake.com Jorge

    Great post Chris. One thing that really helps me out a lot in going through email is an appropriate subject line that makes a call to action or describes the type of email quickly. For example, “please call regarding _____” or “FYI: _______” or “Introducing ______ by way of _____ .” Also, if you need to write me an email that is only a few words, put it all in the subject line and type EOM (end of message) at the end. That way I don’t even have to open the email to read ten words.

  • http://www.flipshake.com Jorge

    Great post Chris. One thing that really helps me out a lot in going through email is an appropriate subject line that makes a call to action or describes the type of email quickly. For example, “please call regarding _____” or “FYI: _______” or “Introducing ______ by way of _____ .” Also, if you need to write me an email that is only a few words, put it all in the subject line and type EOM (end of message) at the end. That way I don’t even have to open the email to read ten words.

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  • http://www.equipmentjobs.com Rob Lewis

    I think that sums it up pretty well Chris, and some of these are fantastic comments!! If only they would come up with an email summarizer to make the thousands of emails easier to go through. Four hundred plus emails a day gets soooo old…………

  • http://www.equipmentjobs.com Rob Lewis

    I think that sums it up pretty well Chris, and some of these are fantastic comments!! If only they would come up with an email summarizer to make the thousands of emails easier to go through. Four hundred plus emails a day gets soooo old…………

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  • Macy

    I have a question – what do you say about sending an e-mail to say thank you when someone has answered your e-mail. I get umpteen thank you e-mails when I have completed a task asked of me in an e-mail. We have 500 people in our building and if everyone sends thank yous to everything that gets answered, what will happen to the server?

  • Macy

    I have a question – what do you say about sending an e-mail to say thank you when someone has answered your e-mail. I get umpteen thank you e-mails when I have completed a task asked of me in an e-mail. We have 500 people in our building and if everyone sends thank yous to everything that gets answered, what will happen to the server?

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  • http://www.savetubevideo.com youtube downloader

    Think about choosing to go out to eat: if the first message is, “what day is good for you?”, the second message is, “what type of food do you like?”, and the third message is, “should we invite Jay, even though he laughs a lot and makes it hard to concentrate?”, you’ll see my point. These three questions all have a certain level of decision making to them. The mail on which day (better solved by a phone call) is different from the mail on what type of food, and both are different than whether or not to invite Jay (also probably better solved by a phone call).